Digital Marketing – For understanding online marketing

In today’s era, everything has gone online. We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions, etc. through the internet. If we look at the market stats, about 80% to 90% of shoppers do online research before buying any product or taking service.
Digital Marketing - For understanding online marketing and market strategy
Digital Marketing
What is Digital Marketing – 
Digital marketing is marketing done through the Internet, computers, mobile phones, and electronic media. Digital marketing is done through the Internet, computers, and electronic media. It can also be called online marketing. Social media, mobile, email, search engine optimization (SEO), etc. are used as tools in Digital marketing.

Types of Digital Marketing  

Friends, you will have questions on How to do digital marketing. There are many types of Digital marketing. It uses various mediums of digital media to reach more and more customers. Reaching people through different mediums of digital marketing for every business and service will give them more profit, so let’s know what is the type of digital marketing…

SEO (Search Engine Optimization)

The use of SEO in Digital marketing is very important. The full form of SEO is search engine optimization. Through SEO, we make our blog or website a better quality website, so that the website or blog reaches more people, and the rank of the website or blog is better. It is necessary to use keywords very wisely because only keywords get a good position in search of your website or blog. With which there is a possibility of getting an ad sense website or blog soon.
Search engine optimization , Digital Marketing - For understanding online marketing and market strategy
Digital Marketing – SEO

SEM (Search Engine Marketing)  

Paid Traffic is obtained from search engines in SEM or search engine marketing. Search engines give Ad Space for a keyword by charging some money and aids are shown for particular keywords.

SMM (Social MediaMarketing)

Social media is the only source through which people can get connected with YouTube, Facebook, Linked In, Twitter, Instagram, Pinterest, and other sites with abundance. All these applications or sites are now used for business promotion and marketing. Through social media one can express his views in front of thousands of people. When we see this site, we see advertisements on it at certain intervals; this is the most popular medium for advertising or Digital marketing.

PPC (Pay-per-click) 

PPC advertisement is a part of SEM strategy, and any business website in it pays money on every click. We can use PPC advertising on search engines as well as social media websites.

Affiliate Marketing 

Today every company wants to sell its product and wants to increase its sales, hence every company looks for new ways to sell the product, and one of them is Affiliate marketing. Affiliate marketing is a method by which a company sells a product through a third party and gives a portion of that money to the affiliate. Or we can say that through affiliate marketing, a person earns something by selling a product through an online website. To know more about Affiliate Marketing click here

Email Marketing – 

Today, everyone has email, Digital marketing is also popular today through email, and email marketing has grown very fast in the past few times. Email marketing is the highest conversion rate marketing. For this, you have to collect the emails of the users, and they should be sent mail from time to time for your service, product, offers, etc.

Content Marketing  

Content marketing is an art in which a Marketer creates Story Awareness by providing Storytelling and Valuable Information to create awareness among people about their brand and convert Target Audience into a profitable partner for the company.

Digital marketing courses – 

Google Digital Unlocked, was started in the year 2017, when Sundar Pichai, CEO of Google came to India. It is a training program for promoting small businesses and entrepreneurs in India.

Google Digital Unlocked
For free registration click the image
From here you can easily do a Digital Marketing course for absolutely free. Apart from this, you will find many more courses related to online marketing here.

a) There are currently about 20 Courses available. If you want, you can learn any of them at no charge.

b) You are explained by Video Tutorial in all the chapters of each course.

c) The quiz is given to check your knowledge before the end of every chapter.
And finally, after all the chapters are over, your exam is taken, Which consists of 40 questions…
Only after qualifying for the exam, you are given a Certificate, and you can apply for this certificate in your Resume. This makes your Resume even better.
You have about 120 courses available on Google Digital Unlockedhere. All are related to online marketing, and you do not have to pay any fees to learn them.
Click here for free learning on Google Digital Unlocked

Digital marketing job  

The Internet revolution has started in the whole world. Most companies build their marketing strategy keeping the Internet in mind. The coming years will be on the internet and there will be good demand for Digital marketing experts. Today there are no limitations to this job. There are millions of companies that do business through the Internet and most of them need a Digital Marketing Manager. Companies like tourism, banking, retail, media, hospitality, etc. require Digital marketing managers. You can also get a job in foreign companies.

Digital marketing salary – 

Initially, a package of 3-4 lakh (5500 US Dollar – 8000 US Dollar) is available in digital marketing but it increases with experience. Many experienced Digital marketing managers also earn 2–2.5 lakh (approx 2600 US dollars) rupees per month.

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